The Buckeye Lures J-Will® Swimbait Head is named after Jason Williamson, an Elite Series Pro who worked with Buckeye Lures to develop his uniquely effective way of fishing a swimbait in open water. The J-Will Swimbait Head features a Mustad® Ultra Point Heavy Flipping Hook, to ensure unparalleled strength, and a molded collar to hold your soft swimbait securely, cast after cast. All heads are custom painted to match most colors of swimbaits on the market. Made in USA.